Sophisticated real-time conversation on tap with DMT’s DIGITAL! Interview

WINNIPEG (July 6, 2015) – Progressive auto dealers will be able to have real on-line conversations with their customers, supplying them with rich information, powerful images and sophisticated videos – all in real time – when DMT Development Systems Group Inc. rolls out its revolutionary DIGITAL! Interview lead management system this month.

DIGITAL! Interview has been more than two years in development and builds on DMT’s nearly two decades of experience keeping auto manufacturers and their dealers on the leading edge of customer communication trends. The new product has been in pilot with dozens of Canadian dealers since last year.

The new system takes online marketing’s conventional ‘chat’ function to levels far beyond what has been available to automobile dealers, tailoring it to the industry’s unique needs and expanding its utility while personalizing a function that has been, to date, somewhat impersonal. DIGITAL! Interview uses an on-line bilingual concierge team, staffed by DMT in Canada, to connect digital shoppers seeking instant answers with a salesperson who can respond immediately with replies to inquiries, digital brochures, video and other information. The system even provides customers a picture of the dealer salesperson on the other end of the conversation.

‘Chat’ programs frequently connect a customer with a call centre employee who merely collects customer information for follow-up. DIGITAL! Interview delivers the lead directly to the floor of the dealership and works with the salesperson’s smartphone, tablet or desk-top computer. The conversation at the dealer end can even be transferred from one device to another, allowing the salesperson the flexibility to begin a conversation on their desk-top and seamlessly transition to their smartphone to capture and send photos of vehicles on the lot.

“Consumer expectations of faster and better customer service have challenged dealers in every corner of the business, in every part of the country. Now DIGITAL! Interview provides a tremendous tool for building a closer relationship with a customer by essentially recreating the physical showroom experience in a digital environment,” explains Glen Demetrioff, president and chief executive of DMT. “This is the next generation of lead management and a real competitive advantage for progressive dealers.”

Demetrioff envisions successful dealers using the system to provide digital brochures, videos, commercials, vehicle specifications and prices, and much more as part of an engaging process that draws customers into a real relationship with a dealership. The customer information captured during the conversation is automatically transferred to DMT’s widely-adopted RAPID! Response lead management system. Every conversation can be reviewed by dealer management and/or the manufacturer to ensure high-quality responses and complete accountability for every lead.

RAPID! Response has built a loyal following among more than 1,100 dealers across Canada for its ability to quickly direct leads right to the salesperson, delivery of a high quality, professional response message and real-time reporting on both the speed and quality of the response.

For nearly 20 years, DMT has provided the global automotive industry with cutting-edge software focused on improving lead generation and management, information integration, and customer relations for both manufacturers and dealers. DMT serves more than 1,100 clients in more than 20 languages in nearly 30 countries on three continents. A privately held company, DMT is headquartered on the University of Manitoba campus in Winnipeg, Manitoba, with offices in Toronto, Ontario, Paris, France and London, U.K.

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