DMT Development Systems Group Inc. is celebrating the fifth anniversary of RAPID! Response by adding three new and impressive features to the company’s industry-leading lead management platform.
WINNIPEG, MB. (June 27, 2017) – For over 20 years, DMT has provided the global automotive industry with cutting-edge software focused on improving lead generation and management, information integration, and customer relations for both manufacturers and dealers.
Since launching in early 2012, the company’s flagship offering has garnered widespread acclaim for its ability to connect dealers and potential customers using a simple and easy to use lead management platform. RAPID! Response allows retailers to consolidate sales leads from any online source and deliver them right to a salesperson’s mobile phone, tablet or personal computer.
Five years after its initial launch, RAPID! Response has processed over 5 million leads and helped transform the way that more than 2,000 automotive retailers do business.
“Looking back on five years of tremendous growth and innovation, I am reminded that the goal is not to reinvent the entire dealership model. Our mission is to identify problem areas and to develop solutions that make those problems disappear,” said Glen Demetrioff, President and Chief Executive Officer of DMT.
DMT’s legacy and commitment to producing innovative solutions for those in the auto retail industry continues in 2017 with the addition of three new features to the company’s lead management platform.
Earlier this year, the Winnipeg-based company announced that it had raised significant capital in growth equity financing from a team of investors led by Sageview Capital. As Demetrioff explains, “the proceeds from our funding announced earlier this year have enabled us to supercharge our R&D efforts and fast-track the development of three new industry-leading solutions to optimize real-time communication between shoppers and retailers,” said Demetrioff.
To complement the company’s already successful product, RAPID! Response has added three new enhancements: Conversation Threading, Route By Source, and Read Receipts.
About Conversation Threading:
Tracking conversations from the initial response through to the showroom appointment is quick and easy with RAPID! Response’s new Conversation Threading feature. Instead of viewing each email as an individual message, Conversation Threading allows your sales representatives to view the entire email conversation with the customer.
With Conversation Threading, all the relevant details of any inquiry can be found in one place. This new feature helps sales personnel to ensure that information shared with leads is accurate, timely and complete.
About Route By Source:
The creators of RAPID! Response have uncovered a remarkable new method of engaging leads by connecting them with retail knowledge experts. In addition to pairing prospects and sales personnel based on availability, Route By Source will connect leads with the resident subject matter expert and ensures prospects are directed to the individual sales representative that is most qualified to answer the inquiry. Route By Source delivers leads into the right hands, every time.
About Read Receipts:
This feature provides increased insight into the effectiveness of your responses by reporting email open rates right on the RAPID! Response dashboard with an integrated read receipt function. The all-new feature provides users with access to data that can be used to fine-tune responses in real-time.
With Read Receipts, users can determine which emails have been engineered to capture customers’ attention and distance themselves from those that fail to pique prospects’ interest. Sales teams can also use this function to learn which response content works best or if their clients are more receptive to emails in the morning or evening, midweek or on weekends.
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Senior Vice President, Canadian Market DMT Development System Groups Inc.