Subaru and DMT Group Putting the Customer First In The Digital Space

DMT’s revolutionary DIGITAL! Interview product to provide Subaru customers with a premium online experience

WINNIPEG (April 23, 2018) — DMT Group, the market leader in digital lead management technology, together with Subaru Canada, today announced the launch of a digital platform allowing consumers who are visiting to engage and chat directly with a sales consultant at over 90 Subaru dealers across Canada in real-time when doing their research and shopping online.

“The ability to have potential customers chat directly with a sales consultant from a local dealer in real time is a game changer for our business,” said Don Durst, Senior Vice President, Operations of Subaru Canada. “It will undoubtedly change the automotive experience and our dealers are looking forward to the increase in leads and business as a result.”

DMT was the first in Canada to release this proprietary routing technology allowing customers to engage in relevant online conversations with knowledgeable sales representatives from their preferred dealership in their area.

“There is no other platform like this available to auto dealers,” said Glen Demetrioff, President and CEO of DMT Group. “While most digital chat providers simply collect lead information for later follow up, DIGITAL! Interview connects customers to your sales team in real-time to instantly convert chats into an appointment.”

The benefits of the DIGITAL! Interview platform are not only customer facing, providing a personalized, seamless experience to researching a purchase, but also to the Subaru dealers across the country by providing increased lead volume and an ability to engage customers earlier in the sales funnel and convert them to showroom visits.

DIGITAL! Interview optimizes the chat experience, ensuring consumers immediately with the click of a button receive helpful answers to all their questions. It connects customers to the dealership sales staff from any device on any platform in real-time without the nuisance of downloading an app or any software.

“Bringing value to our clients by maximizing their customers experience in the digital communication space is our vision and our passion at DMT Group” said Demetrioff, “and is what continues to drive our brand and our innovations forward.”

Since 1996, DMT Development Systems Group has provided the global automotive, recreational vehicle, powersport and agricultural industries with cutting-edge SaaS based solutions focused on improving businesses digital lead management practices while maximizing the customers experience across multiple digital communication touchpoints. DMT serves more than 2,500 clients in 20 languages in 30 countries. A privately held company, DMT is headquartered on the University of Manitoba campus in Winnipeg, Canada with offices in Toronto, Canada; Paris, France; London, U.K; and Dallas, USA.

For more information, please contact:
Charlotte Webber

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